ABOUT

A personal finance app designed to turn complex financial data into clear insights, helping people better understand and manage their money.

CONTEXT

A fintech app developed together with a developer co-founder.

CATEGORY

fintech app

YEAR

2025/26

balance: Personal finance app

balance: Personal finance app

Problem

Solution

Process

Personal finance apps often fall into two categories: simple tools mainly focused on tracking expenses, and advanced products filled with data but difficult to understand.

Yet when it comes to money, users usually have much more practical questions:

"Am I saving enough?"
"Can I afford this expense?"

The challenge was not adding more information, but transforming complex financial data into simple and useful answers.

Problem

Solution

Process

Personal finance apps often fall into two categories: simple tools mainly focused on tracking expenses, and advanced products filled with data but difficult to understand.

Yet when it comes to money, users usually have much more practical questions:

"Am I saving enough?"
"Can I afford this expense?"

The challenge was not adding more information, but transforming complex financial data into simple and useful answers.

12%

12%

trial conversion rate

60+

60+

beta testers involved